Lunazure — Retention infrastructure for Shopify brands
Retention infrastructure for Shopify brands

Paid ads bring customers.
Your retention system decides if they pay you again.

We build the Klaviyo infrastructure that turns one-time buyers into recurring revenue — for Shopify brands doing €30k–€500k per month.

Get Your Retention Audit → See how it works
What this system targets

Benchmarks, not promises. Replaced with real results as clients report them.

Every figure below is an honestly-framed target based on Klaviyo account performance at each tier — not a guarantee, and not yet a client result.
10–25%
Lift in total email revenue within 30 days, starting from near-zero automation.
Quick-Win Foundation
5–10core segments
Built in month zero — new vs. returning, high-LTV, at-risk, VIP, and more.
Growth Retainer
20–30%
Of total store revenue from email by month three.
Growth Retainer
30–40%
Combined email + SMS revenue — the headline benchmark for a mature system.
Performance Partner
The core problem

Your ads are working.
Your retention isn't.

Most Shopify brands at €30k–€500k/month have the same gap: acquisition is funded, but nothing catches the customer after they buy. Revenue depends on ad spend staying high — forever.

01
Flows exist, but don't perform
A welcome series was set up once, years ago. Nobody has touched it since. It's running — it's just not working.
02
Every email goes to everyone
VIP customers get the same message as someone who abandoned a cart eight months ago. Relevance — and revenue — gets lost.
03
No system, no compounding
Without infrastructure, every month starts from zero. Growth depends entirely on this month's ad spend — not on the customers you already have.

The Lunazure Framework

Four stages. Same system, every client — depth changes by tier, the structure doesn't.

STAGE 01
Audit
Full review of your Klaviyo account, list health, and current automation revenue. We identify exactly where revenue is leaking.
STAGE 02
Build
Core flows — Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase — written, designed, and implemented in your account.
STAGE 03
Segment
Your list split into the groups that behave differently — so campaigns reach the right customer with the right message.
STAGE 04
Compound
Monthly testing, reporting, and optimization. The system gets more valuable every month — not just busier.
Gillroy Zeeuw, Founder of Lunazure
Who you're working with

Gillroy Zeeuw

Founder, Lunazure

Lunazure exists because most Shopify brands are funding acquisition without building anything to hold onto the customers it brings in. That gap — not creativity, not traffic — is what decides whether a brand compounds or resets every month.

I built Lunazure as a systems-first operation on purpose. Every flow, every segment, every campaign is built to be measured against a real benchmark, not a vague promise. No templates, no guesswork, no inflated case studies — just infrastructure that's accountable to the numbers it produces.

Paid ads bring customers. Your retention system decides if they pay you again.

LinkedIn Alex@lunazuremarketing.com
The offer stack

Three ways to work with us

Same ICP, same framework, different depth. Most brands start with Quick-Win and move up as the system proves itself.

2–3 weeks · one-time
Quick-Win Foundation
€1,750
  • Welcome, Abandoned Cart, Browse Abandonment & Post-Purchase flows
  • Full Klaviyo and list health audit
  • 14 days of post-launch monitoring
  • Documented next-step roadmap
Target: 10–25% lift in total email revenue within 30 days.
Book Your Audit
Ongoing · 3-month minimum
Growth Retainer
€3,500 / month
  • 5–10 core segments built in month zero
  • 4–8 revenue campaigns per month
  • One structured A/B test per month
  • Monthly report and strategy call
Target: 20–30% of total store revenue from email by month three.
Book a Strategy Call
6+ months recommended
Performance Partner
€6,000 / month
  • Everything in Growth Retainer
  • RFM segmentation, win-back & VIP journeys
  • SMS integration across the lifecycle
  • CRO on priority product pages
  • Quarterly roadmap, weekly check-ins
Target: 30–40% combined email + SMS revenue.
Scale With Lunazure

Questions founders ask

If something's missing, ask on the call — we'd rather answer it directly.

We already have email flows. Why would we need this?
Most brands we audit have flows — they're just not performing. The audit shows you exactly what's underperforming and why, before you commit to anything.
Do you guarantee results?
No. We show you the benchmarks our system targets at each tier, based on account structure — and we report honestly against them. No guarantees, no inflated promises.
How is this different from a copywriting agency?
We don't sell copywriting. We build retention infrastructure — flows, segmentation, and systems that compound. Copy is one part of the build, not the offer itself.
What happens after the Quick-Win?
You get a documented roadmap showing exactly what the audit found that the Quick-Win doesn't cover — usually segmentation and campaign strategy. Most brands move to Growth Retainer from there.
Why is Performance Partner capped at 2 clients?
It's our highest-touch tier — weekly check-ins, quarterly roadmaps, full lifecycle ownership. We'd rather do this well for two brands than poorly for five.
Have a question before booking a call?
Email Alex@lunazuremarketing.com — we'd rather answer it directly than have you guess.

Your customers already paid once. The system decides if they pay again.

Start with a full audit of your Klaviyo account — see exactly where the revenue is.

Get Your Retention Audit →