Client acquisition, in phases

Your next customers,
waxing steadily.

Growth, in this industry, is usually sold as a promise. We sell it as a sequence. You start with the material — proven, in your hands, for less than a dinner out. When it works, our team takes over the running of it. And when your numbers hold for three straight months, the full system opens. Nothing here asks for faith.

View the ladder Our standard of care
The ladder

Three phases.
Two paths.

Two paths — one for those who sell to consumers, one for those who sell to businesses. The work is the same calibre an agency would charge several times more for. The difference is what we've stripped away: the account managers between you and the people doing the work, the overhead dressed up as service. What remains is the work itself, and a clear price for it.

Phase I

The Hook Vault

€37 once

One hundred and ten proven ad hooks and thirteen complete scripts, arranged by niche and format — so the first three seconds of every ad are never a guess.

  • Ready-to-shoot hook banks across six niches
  • Pairing matrix and testing playbook
  • Start-here guide — your first ad in ten minutes
  • Lifetime access, updated quarterly
Open the Vault
Phase II

Content Engine

€1,300 monthly

We produce your content each month — scripts written to your brand, videos made, hooks tested and reported on. The Vault's system, run by our team instead of yours.

  • Five to eight ad-ready videos monthly
  • Hook testing with a monthly performance report
  • A dedicated scriptwriter and editor
  • Comparable agencies charge €2,000–10,000
Request a fit call
Admission begins with a conversation.
Phase III

Full-Funnel Partnership

€2,497 monthly

Content, paid media, and conversion optimisation run as a single system — the complete acquisition machine, owned end to end.

  • Everything in the Engine, at greater volume
  • Paid ad management and landing-page optimisation
  • Weekly optimisation reviews
How it opens
By invitation, after three proven months in Phase II.
Our standard

Fewer clients,
properly served.

Every engagement begins the same way: one unhurried conversation about whether this is the right move for you, at this stage, at this moment. It is not a pitch, and it does not always end in yes. When it doesn't, you'll hear the reason plainly — and you'll leave with a written assessment of your acquisition that is yours to keep either way. We've found that the businesses worth working with tend to appreciate being told the truth before they've paid for it.

“Each of our teams carries a fixed number of clients — never more. When we reach that number, we close the doors and say so. The alternative is quietly serving everyone a little worse, and we're not willing to build that kind of firm.”

Request a fit call

You are known, not managed

One team holds your account from the first month onward, and you write to a person whose name you know. There is no queue here, and no shared inbox pretending to be one.

Every decision arrives with its reasoning

The monthly report doesn't just show what performed — it shows what we're retiring, and why. You should never have to wonder what your retainer bought. Here, you won't.

Difficult news travels fastest

The first month is calibration, and we say so before you've paid rather than after. When something underperforms, you hear it from us — never discover it alone in your own numbers.

We decline money we haven't earned the right to take

The third phase opens only after three consecutive months of results traceable to our work. Until that's true, we will tell you no — even when you're ready to pay.

How we work

The phase system,
plainly stated.

I

See it work in your own hands

The Vault asks almost nothing of you — a modest price, an afternoon of your attention. Ship one piece from it and you'll know, from your own results, whether the mechanism is real. That knowledge is worth more than anything we could claim.

II

Then let it be run for you

The Engine is the same system in the hands of people who practise it daily. Your time returns to your business; the monthly report shows you precisely what moved, and precisely why.

III

The full moon is earned

The third phase cannot be bought early. It opens after three consecutive months of proven results — and the invitation comes from us, because by then the evidence belongs to both of us.

Lifetime access

One link. Always current.

A Vault is a living library, not a file that ages on your desktop. It lives at one permanent address, and it stays current on its own — every quarterly revision simply appears there, at no further cost, for as long as it's yours. Nothing to re-download. Nothing to buy twice. What you paid for once only grows.

Gillroy Zeeuw, founder of Lunazure
The person behind it

You'll be working
with me.

Lunazure was built deliberately small. I wrote the Vaults, I take every fit call, and nothing leaves this firm for a client before I've read it. When you write to us, mine is the hand that answers — and that will remain true for as long as it can.

This isn't a stage we're waiting to outgrow. A firm can be large, or it can genuinely know its clients; I've yet to see one do both. So we hold our roster to a fixed number, we decline work we can't do exceptionally, and when we're not the right answer for you, I'll say so — before your money is involved, not after.

If anything on this page leaves you with a question, write to me. You'll get an answer, not a sequence.

Gillroy Zeeuw
Founder, Lunazure
Connect on LinkedIn Ask a question

Every full moon
began as a sliver.

Start where the risk is smallest and the proof is yours alone. When the Vault does what this page says it does, you'll know precisely where to find us for what comes next.

The Hook Vault — €37 The Reply Vault — €57